Communicating and Creating Value

Program Overview
Vogelman Communicating and Creating Value provides your sales team with increased skill levels at understanding, communicating and creating value for their customers.

The program includes a structured process to document key product or service attributes and apply the program process to develop value messages that resonate with customers.

This process matches customer value metrics with product/service attributes in manner that is customer focused and meaningful. These value messages are documented and can be used across the sales organization.

Participants will leave the program with increased skill sets in the following areas: 

• Identifying customer business priorities and measurements
• Creating value messages that resonate with customers and key customer contacts
• Applying business acumen to creating sources of value for the customer.

This Vogelman Program is targeted to:

• Sales Representatives
• Service Representatives
• Sales Support Staff
• Sales Managers

Program Length
Leader-Led, 1 Day

Prerequisites
None